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1.
Is he/she the right speaker for the job?
General Norman Schwartzkoff to speak on trade show sales? Not
a match. Stormin' Norman to speak on strategic planning?
Now you're talking. ABC's Sam Donaldson to fill in for
an MTV host? Think it again, Sam.
2. Can you always afford your choice?
Not in every case but don't give up too quickly. A speaker who
might seem out of range for your budget might still work out.
The right speaker increases your ticket sales and attendance
- Try to get an
event co-sponsor to help share the costs.
- Remember that
the right speaker increases your registration and attendance.
- Move money over
from other budgets (advertising, training, promotions, other
special events).
- Speakers will occasionally adjust fees because of your event's
location (Meeting close to the speaker's home or across country?
Meeting in Maui - that's attractive. Metting in
Yuma again - that probably won't help!)
- Your connections to a cherished cause can make a difference(scouting,
cancer cure fund-raising, Make-A-Wish Foundation).
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CHECKLIST |
- Select
your date and several alternatives.
- Find out if your venue of choice is available.
- Ask around for any conflicting events that will affect
your plans.
- Determine your budget and which other budgets you
could tap.
- Call Steve's office to see if he's available.
- Confirm your venue.
- Confirm your speaker.
- Set your promotion with people, tasks, timelines
and measurements.
- Print what you need (flyers, etc.)
- Pre - registration...
Contact Steve Stewart
Seminars for the Free complete booklet: How to Plan a Winning
Event. (909) 626-0454
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